It’s no secret that the most successful brands are the ones that are a reflection of the person behind it. So how do you fulfill your purpose by creating a brand that encompasses all of your gifts? There is a way for multipassionate entrepreneurs to channel their awesome and align their passions into a cohesive business strategy!
We’ll cover:
– What should be a hobby vs. what should be a revenue stream.
– How to be strategic in building your brand one facet at a time.
– The 4-Part Formula to consider when streamlining your passions.
Because I like fun and parties and creating aha! moments, get ready for some hands-on activities that will force you to think outside of the box!
This session will be a group workshop with industry-leading product manager, Amber Anderson focused on teaching bloggers how to rethink the way they build, market & manage their blogs.
We’ll cover:
– A blog is a product. It has customers, competitors and a lifecycle.
– By treating a blog like a product, you’ll be able to make more with less & how.
– The tools required to create your first product plan and one-year roadmap.
With the digital age being the Information Age and people turning into entrepreneurs overnight, there's one thing missing from this power-intensive I-never-sleep-I-just-work generation. TEAMWORK! Everyone is becoming their own boss AND their own team. My class will focus on garnering your power, honing in on what you bring to the table and relationship building for what you don't. Creating a lifestyle that doesn't wear on all of your energy and shows you how to leverage your persuasion and genuine passion to build a team that inspires you and helps lift some of the bricks to building a solid foundation for a brand that is here to stay.
This workshop is all about teaching you how to think beyond your blogs and to evolve from ‘hustlers’ to business men and women in the eCommerce industry. We’ll discuss knowing your why, product creation and the basics of how to get started.
We’ll cover:
– How eCommerce is an opportunity to explore your creativity
– Identifying what product you will bring to the market and how your product will add value to the lives of your customers.
– How to get started in 5 critical steps, including the technical basics of establishing an e-Commerce biz
Get ready for lots of hands-on activities, group work and Q&A!
You are the average of the five people you spend the most time with. But, what do you do when you look around and realize that those closest to you don't represent where you are headed? As you continue to build your blog/business and have your eyes set on world domination, how do you close the gap between the people currently in your life who are completely fine with the status quo and those who are truly power players in the marketplace? This workshop will strategically walk the participants through how to: cultivate and elevate your circle, get on the radar of decision makers and establish the group work for elevating your relationship management game.
A sponsored post is more than just saying “OMG! This product is amazeballs”! But what are the keys to success for a great partnership (and great content!) between influencers and brands? In this session, Trina, a style influencer and blogger of The Baby Shopaholic, and Maia, a brand strategist from Niche, a leading network for social media creators, will highlight key do’s and don’ts of sponsored content deals. They’ll walk you through the entire life cycle of a sponsored campaign sharing perspectives from both sides, from the start of the pitch and assignment to the finish, sharing content and engaging with audiences. Maia and Trina will also highlight examples of influencer-brand partnerships, as well as share some techniques and tools they use to create smart and winning content.
If content is king, then live streaming is queen in the kingdom of social and digital media. Periscope is a great platform to build a movement and earn profit. This session will focus on the POWER of Periscope and how bloggers can go from lurking (consuming content) to loving it (creating content) with ease and confidence; as a strategy to increase their visibility, establish authority in their niche, and build community.
In just a few short years, Twitter – and Instagram for that matter – have quickly moved from this ‘quirky-hipster’ kind of technology to a powerhouse social media platform used to promote awareness on so many different issues. The hashtag, in all its simplicity, has been rebranded as a conversation starter. Whatever you choose to put behind the hashtag symbol has the potential of driving a conversation to the next level and before you know it, you’ve joined a movement you care about all from the comfort of your smartphone.
#BRINGBACKOURGIRLS#LOVEWINS#LOVEISLOVE#WHYISTAYED#BLACKLIVESMATTERBut is it enough? How does this platform get people off their devices and connect to people on the ground? As a blogger or thought leader, how can you effectively engage your audiences on these issues? Most importantly, how do you balance your personal and professional life/view without alienating your audience?
With all that is happening in the country, this conversation is essential. We carefully curated a group of social media influencers in our community to lead the conversation: #Hashtag Activism during Blogalicious Weekend.
New York Times Best-Selling Author, Luvvie Ajayi will be in the hooooouse! Her debut book: “I’m Judging You” launched on September 13th and became an instant best seller. From Blogger to Best-Seller: Luvvie truly epitomizes our conference theme: #ContentIsLife
Luvvie will be at Blogalicious Weekend on Friday, November 4th at 6:00pm. Following her chat with Blogalicious Co-Founder, Stacey Ferguson, Luvvie will host an autograph signing + photo session. You can purchase your copy of the book on-site!
Whether you’re a creative, small business owner, solopreneur or big brand, the cost efficient and highly effective nature of content marketing can enhance brand image, create brand advocates, foster trust, build authority, increase leads, generate demand, and most of all, result in SALES for your business.
Attendees will walk away from this session with a vision-board-like template for an effective sales page, along with the inspiration to think like a publisher, create an effective content marketing strategy and design their best life.
During this session, attendees will scrapbook their way to embracing their publishing power to:
-Create a content marketing plan that drives demand for their business.
-Produce a high volume of content with little time and limited budget.
-Make sense of content marketing tools and overcome distribution challenges.
-Accurately measure impact and effectiveness of content and ‘get good’ quickly.
Residual income, or “automatic money”, is the true answer to the freedom you desire with entrepreneurship. Therefore, finding a business model that automates income is something close to genius. In 2016, subscription boxes are the new hustle, and the subby box guru Taylar Barrington will teach you how to choose a niche, create an idea, curate a box, master the logistics, own the experience and keep ‘em coming back!
So, what’s the big deal about sub boxes anyway? This new product concept creates a relationship between you and your customer and these days, the customer experience is everything. As a subscription box owner, you get to introduce customers to new products, create partnerships with national brands and offer a product experience that they’ll love.
Easier said than done though. It’s not enough to grab a few products, stuff them in a box and ship ‘em off. You need a plan – a real one!
Taylar Barrington, an entrepreneur who got her start selling lemonade at the age of 8, started the UniversiTee Box after college! Now the brand has propelled into a six-figure business and she’s at Blogalicious8, to help you get there too!
How To Build A Subscription Box Business You Love
Learn how to create residual income through learning about one of the newest ways to curate a consumer experience – subscription boxes! Taylar Barrington, the owner of the UniversiTee Box will teach you how to:
Find and locate an audience with the greatest chemistry• Develop a subscription box idea that they’ll obsess over• Curate the ideal box by understanding the art of curation• Master logistics by understanding the process• Get access to a private list of industry leaders in subscription box automation• & Complete a master activity for putting your ideas down on paper
In this empowering, high energy session, Blogalicious Attendees will learn:
- The 3 Ways to Being Authentic On/Off-line
- How to tell your WHY Story to Connect to the Audience
- How to Deal with Critics Easily and Effectively
- Practical Ways to Deeply Connect with your Target Audience
Blogalicious attendees will leave with a clear understanding of why and how they can write authentic content so they can start helping those around them and make a BIG difference in the world!
* * * * * * * * * * * * * * * * * * * * * * * * *
Life in Translation: Shaping Experiences into Impactful, Dynamic, and Marketable Content :: Tyece Wilkins, Ashley Coleman and GG Renee Hill
There are milestones and memories. There’s the look in a lover’s eyes right before the door slams and he leaves forever and the smile spread ear to ear on our baby girl’s face as she rocks on a swing set. Life tingles with both extraordinary and everyday experiences–the very things that build us, break us, and become our content.
So, how do we do it? How do we shape these experiences into everything from blog posts to book chapters? How do we distill the raw details of life into work that rises above the digital noise and resounds for our readers? How do we translate all that life hurls our way into impactful, dynamic and marketable content?
In this panel, three personal bloggers share triumphs, pitfalls, and, most importantly, lessons learned about how they have shaped their experiences into content that not only resonates, but also leads to other opportunities.
* * * * * * * * * * * * * * * * * * * * * * * * *
Your Message As A Catalyst :: Ashely D. Freeman
Both the laughs and the pain make you who you are. But how many times do we feel comfortable enough to reveal our most vulnerable moments? We fail to realize that sharing our message, can be a catalyst for the next person's breakthrough. Our stories are the personal lifelines of our brands and allow us to connect and be authentic with our audience. If you haven't figured out a flawless way to deliver it or you don't think it is important enough to share, this session is for you! Join me to develop your message as a catalyst for change.
* * * * * * * * * * * * * * * * * * * * * * * * *
Partnerships & Paychecks: How bloggers, brands and agencies can connect for shared success :: Lauren Thomas + Alexis Felder
As the creator economy continues to grow and evolve, content creators are exploring new ways to monetize their message while brands are looking for innovative ways to connect with new audiences. Join us for a candid conversation to learn about the shifts that are happening in the influencer marketing space and to get tips that will help bloggers, brands and agencies develop deeper relationships, stay in compliance with the latest FTC guidelines and create campaigns that will lead to shared success.
In this hands-on workshop, users of all levels can expect to learn different ways to create content strategies for their WordPress sites and blogs. I will cover several ways to create an editorial calendar, how to generate content ideas, and resources for implementing good content creation practices using tools in WordPress.
