A sponsored post is more than just saying “OMG! This product is amazeballs”! But what are the keys to success for a great partnership (and great content!) between influencers and brands? In this session, Trina, a style influencer and blogger of The Baby Shopaholic, and Maia, a brand strategist from Niche, a leading network for social media creators, will highlight key do’s and don’ts of sponsored content deals. They’ll walk you through the entire life cycle of a sponsored campaign sharing perspectives from both sides, from the start of the pitch and assignment to the finish, sharing content and engaging with audiences. Maia and Trina will also highlight examples of influencer-brand partnerships, as well as share some techniques and tools they use to create smart and winning content.
