Thursday, November 3 • 3:00pm - 4:00pm
EARLY BIRD SESSION :: Nail Your Sponsored Content!

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A sponsored post is more than just saying “OMG! This product is amazeballs”! But what are the keys to success for a great partnership (and great content!) between influencers and brands? In this session, Trina, a style influencer and blogger of The Baby Shopaholic, and Maia, a brand strategist from Niche, a leading network for social media creators, will highlight key do’s and don’ts of sponsored content deals. They’ll walk you through the entire life cycle of a sponsored campaign sharing perspectives from both sides, from the start of the pitch and assignment to the finish, sharing content and engaging with audiences. Maia and Trina will also highlight examples of influencer-brand partnerships, as well as share some techniques and tools they use to create smart and winning content. 


avatar for Maia Kotlus-Gates

Maia Kotlus-Gates

Brand Strategist, Niche
Maia has over nine years of digital communications, marketing and public relations experience, including influencer relations; social media content creation and community management; health care, consumer, entertainment and public affairs communications; media training and event... Read More →
avatar for Trina Small

Trina Small

Style Influencer, Baby Shopaholic
Wife, mom, and fashion-obsessed shopaholic, Trina Small, knows that being fab has no starting age. Her mommy fashion blog, Baby Shopaholic, chronicles all of her adventures in fashion with her daughters, Peyton and Harper, in tow. A marketing graduate of Southern Illinois University, Trina needed... Read More →

Thursday November 3, 2016 3:00pm - 4:00pm EDT
Workshop A