In just a few short years, Twitter – and Instagram for that matter – have quickly moved from this ‘quirky-hipster’ kind of technology to a powerhouse social media platform used to promote awareness on so many different issues. The hashtag, in all its simplicity, has been rebranded as a conversation starter. Whatever you choose to put behind the hashtag symbol has the potential of driving a conversation to the next level and before you know it, you’ve joined a movement you care about all from the comfort of your smartphone.
#BRINGBACKOURGIRLS#LOVEWINS#LOVEISLOVE#WHYISTAYED#BLACKLIVESMATTERBut is it enough? How does this platform get people off their devices and connect to people on the ground? As a blogger or thought leader, how can you effectively engage your audiences on these issues? Most importantly, how do you balance your personal and professional life/view without alienating your audience?
With all that is happening in the country, this conversation is essential. We carefully curated a group of social media influencers in our community to lead the conversation: #Hashtag Activism during Blogalicious Weekend.